"Today's Strategy, Marketing, and HR participants need to understand how to implement Employer Branding as a Strategic Initiative.  This aligns all initiatives with strategic corporate objectives. In today's digital world, leaders and workers need to learn to solve complex problems related to corporate goals, and then demonstrate clearly how value is being added to the organization.

Acquiring skills for creating a Top Company to work at using digital tools is a key skill set for today's company team members. We provide this valuable Employer Branding experiential exercise in a highly engaging manner, giving Strategy, Marketing and HR students an opportunity for active learning. Participants are guided through the process of connecting the company's strategic goals to Marketing and HR goals, and then implementing an employer branding initiative that carries out tightly integrated corporate, Marketing and HR goals and objectives. "

 - Martina Gonzales